INVESTOR PITCH DECK

NeuroSpire Labs

Rewiring Human Behavior at Scale

NORM™ Engine $300K Raise SaaS + Platform

Joe Follette Jr., M.Div., LMFT — Founder & CEO

Huntsville, Alabama • neurospirelabs.com

“Catch it. Change it. Cement it.”

THE PROBLEM

Behavior Change
Doesn't Stick.

Therapy is episodic, expensive, and doesn't scale
Coaching lacks structure and measurable outcomes
Apps are shallow — no real transformation
Couples & individuals relapse into the same patterns

$100B+

Mental health industry still lacks
a true behavior-change engine

THE INSIGHT

People Don't Fail From
Lack of Knowledge.

They fail from lack of structured reinforcement.

1

Awareness

→

2

Rewiring

→

3

Reinforcement

→

4

Repetition

No platform currently operationalizes this end-to-end.

THE SOLUTION

NORM™ Rhythm Engine

Neuro-Relational Operant Rewiring Model

Assess

262-item NRSI maps 21 relational domains

Route

8-node engine assigns personalized care paths

Rewire

Daily prompts, exercises & Skills Labs reinforce new patterns

Track

Measurable outcomes across 6 NORM branches

PRODUCT ECOSYSTEM

Built Once.
Deployed Everywhere.

CORE ENGINE

NORM Rhythm

Web platform powering all products. Assessment, routing, content delivery, analytics.

CONSUMER APPS

Romancier & Aligned

Romancier for couples. Aligned for individuals. Same engine, different experience.

CLINICAL LAYER

NORA + CareOS

Therapist & intern operating system. Schedule, notes, billing, outcome tracking.

COACH MARKETPLACE

NRP White-Label

Coaches build practices on NORM. Website builder, courses, products, Stripe Connect.

LEAD ENGINE

SizzleQuiz

274-item assessment quiz. Name gate, partner invite, conversion ladder.

FAITH-BASED

Born Again Love

90-day couples devotional. Church partnerships, sermon series kits.

HOW IT WORKS

Daily Behavior Loop

1

Pulse Check
2 min

→

2

AI-Guided
Action

→

3

Reinforcement
System

→

4

Streaks +
Rewards

→

5

Adaptive
Routing

This creates neurobehavioral rewiring through repetition — the only proven path to lasting change.

MARKET OPPORTUNITY

Massive & Underserved

$100B+

Mental Health

$20B+

Coaching Industry

$15B+

Relationship & Wellness

Exploding

SaaS for Therapists/Coaches

BEACHHEAD MARKET

Couples & individuals seeking structured transformation — not just content or therapy sessions.

BUSINESS MODEL

Multiple Revenue Streams

B2C SUBSCRIPTIONS

Self (Explore)	$199/yr
Supported (Engage)	$349/yr
Restorative (Advance)	$549/yr

HIGH-TICKET PROGRAM

$4,999 6-month transformation

$99/mo sustain plan for retention

COACH MARKETPLACE (B2B)

Spark	$49/mo
Ignite	$149/mo
Blaze	$299/mo
Enterprise	$499/mo

REVENUE SHARE

Coaches sell through platform.
NSL takes platform fee via Stripe Connect.

TRACTION

What We've Built

90%+

Platform built

8

Integrated services running

262

NRSI assessment items

Platform Milestones

NRSI scoring engine (21 domains, 14 indices)
8-node routing engine with 6-branch weights
63 Skills Labs + 8 learning tracks
Coach marketplace with Stripe billing live
Automated daily prompt delivery pipeline

Live Funnels

SizzleQuiz.com — 274-item conversion engine
Therapy intake → NORM routing pipeline
Coach book funnels (Manifestation Mastery live)
Church partnership landing pages
Existing therapy practice feeding pipeline

COMPETITIVE ADVANTAGE

We Are Not a Course.
Not Just an App. Not Therapy.

We are a behavioral operating system.

Proprietary NORM™

Clinically-informed framework no competitor has

NRSI Engine

262-item assessment + adaptive routing

Daily Loop

Automated reinforcement pipeline

Multi-Platform

Web + mobile + white-label from one engine

B2B + B2C

Coach marketplace creates network effects

Clinical Grade

LMFT-designed, therapy-integrated

WHY NOW

The Perfect Storm

📈

Mental Health Crisis

At all-time high. Demand far outstrips supply.

🚀

Coaching Explosion

$20B+ industry needs structured tools.

🤖

AI Personalization

Adaptive guidance at scale for the first time.

🔍

Consumer Demand

People want guided transformation, not content.

GO-TO-MARKET

Multi-Channel Acquisition

Funnels

SizzleQuiz.com — 2-minute conversion engine
Book funnels + live events
Therapy intake → NORM routing
App store discovery
Church partnerships (Born Again Love)

Growth Loops

Partner invites (couples bring couples)
Referral system with rewards
Ambassador program
Coach network (each coach brings clients)
Content flywheel (YouTube + podcast + blog)

REVENUE PROJECTION

Path to $1M ARR

YEAR 1

$500K+

500 subscribers • 50 high-ticket • Early B2B

YEAR 2

$1.5M

2,000 subscribers • Coach marketplace • Mobile

YEAR 3

$5M+

10K+ users • White-label • Enterprise

THE ASK

Raising $300,000

To complete the product, launch mobile, and scale acquisition.

35%

Product & Engineering

30%

Mobile App Launches

25%

Marketing & Funnels

10%

AI & Analytics

OPTION A

SAFE Note

15–20% discount
$3M–$5M cap

OPTION B

Equity

$300K for 10–15%

OPTION C

Revenue Share

1.5x–2x return
from platform revenue

THE VISION

The Operating System for
Human Transformation

🧠

Used by Therapists

🎯

Used by Coaches

🌍

Used Globally

We don't just help
people feel better.

We rewire how they live, love, and lead.

Let's Talk →

Joe Follette Jr., M.Div., LMFT

joe@neurospirelabs.com • neurospirelabs.com