Rewiring Human Potential
Through Intelligent Systems

NeuroSpire Labs builds technology platforms that transform how people heal, grow, and connect — starting with the $50B behavioral health market.

View Our Platform Investor Deck →
14Deployable Services
400+Features Built
232Database Models
9Revenue Streams
3Active Products

The NORM Ecosystem

A vertically integrated platform powering the full lifecycle of behavioral transformation — from assessment to sustained change.

NORM Rhythm

Behavioral Transformation Platform
  • Subscription tiers ($199–$549/mo)
  • 128+ app pages, 17-dimension clinical assessment
  • AI-powered routing, drift detection, automated interventions
app.norm-rhythm.com →

SizzleQuiz

Lead Generation Funnel
  • 25-question relationship assessment
  • 12K+ assessments completed
  • Automated lead capture → assessment → subscription pipeline
quiz.sizzlequiz.com →

NORA

Operations & Residency Admin
  • Clinical hour tracking, competency assessment
  • Course management with quiz progression
  • Scheduling with video sessions (Daily.co)
norm-nora.com →

CareOS

Therapy Practice Management
  • 631 clients, 8,000+ sessions migrated
  • FullCalendar scheduling, CPT billing
  • Clinical outcomes tracking
Internal Platform

Coach Marketplace

SaaS for Coaches
  • Website builder (21 section types)
  • Stripe Connect (10–25% platform fee)
  • Digital products, courses, lead magnets
Tiered pricing: $49–$499/mo

Aligned

Individual Wellness App
  • NORM engine for personal transformation
  • PWA + mobile (React Native Expo)
  • Freemium model
Coming soon

Built to Scale

Enterprise-grade architecture designed for clinical precision and consumer-grade experience.

Assessment Engine (NRSI v2.0)

262 items across 17 dimensions. 50 couple archetypes derived from paired profile analysis. Clinically validated instrument with safety-gate routing and real-time scoring.

Behavioral Intelligence

Real-time drift detection identifies disengagement before it becomes dropout. Automated interventions deliver personalized content via push, email, and SMS notifications. Daily content delivery keeps users in rhythm.

Infrastructure

9 microservices on Node.js. PostgreSQL with Prisma ORM (232 models). React + TypeScript frontend. Daily.co video integration. Stripe billing and Connect. OneSignal push notifications. Built for horizontal scale.

Revenue Model

Diversified revenue across subscriptions, SaaS fees, transactions, and services.

Client Subscriptions

$199–$549/mo

Self / Supported / Restorative tiers

Coach SaaS

$49–$499/mo

+ 10–25% transaction fee via Stripe Connect

Couple Reports

$4.95

Per report — automated delivery

Courses

$495–$1,199

Per program enrollment

Therapy Sessions

Billed via LTC

Licensed practice billing

Ambassador Network

Referral-Driven

Growth engine with tiered incentives

Digital Products

Revenue Share

Coach marketplace commissions

Leadership

Joe Follette Jr.
Joe Follette Jr., M.Div., LMFT

Founder & CEO

  • Licensed Marriage & Family Therapist
  • Master of Divinity
  • 20+ years clinical practice
  • Creator of the NORM™ Model
  • Architect of 14 integrated platform services

Chestnut Gardens Retreat at Tin City

A premium retreat destination for immersive NORM experiences. Couples intensives, leadership retreats, and certification training — all guided by the clinically grounded NORM methodology.

Located in the Nashville, TN area. Experience the NORM model in person.

Learn More

Get in Touch

Interested in investing, partnering, or learning more? Drop us a line.

joe@neurospirelabs.com • Huntsville, Alabama